Книга "Sensory and Consumer Research in Food Product Design and Development" - Jacqueline Beckley H.

Автор: Jacqueline Beckley H.

Название: Sensory and Consumer Research in Food Product Design and Development

Категория: Наука, Образование/Техническая литература

Издательство: John Wiley & Sons Limited

ISBN: John Wiley & Sons Limited

Тип: book

Описание: During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promotin

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