Книга "Fashion Marketing Communications" - Gaynor Lea-Greenwood

Автор: Gaynor Lea-Greenwood

Название: Fashion Marketing Communications

Категория: Наука, Образование/Прочая образовательная литература

Издательство: John Wiley & Sons Limited

ISBN: John Wiley & Sons Limited

Тип: book

Описание: Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis manag

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