Автор: Antonios Chorianopoulos
Название: Effective CRM using Predictive Analytics
Категория: Наука, Образование/Математика
Издательство: John Wiley & Sons Limited
ISBN: John Wiley & Sons Limited
Тип: book
Описание: A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The
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