Книга "Effective CRM using Predictive Analytics" - Antonios Chorianopoulos

Автор: Antonios Chorianopoulos

Название: Effective CRM using Predictive Analytics

Категория: Наука, Образование/Математика

Издательство: John Wiley & Sons Limited

ISBN: John Wiley & Sons Limited

Тип: book

Описание: A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The

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