Автор: Michael Hyman
Название: Marketing Research Kit For Dummies
Категория: Бизнес-Книги/Маркетинг, PR, реклама
Издательство: John Wiley & Sons Limited (USD)
ISBN: John Wiley & Sons Limited (USD)
Тип: book
Описание: The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes?
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