Книга "Kellogg on Marketing" - Philip Kotler

Автор: Philip Kotler

Название: Kellogg on Marketing

Категория: Бизнес-Книги/Маркетинг, PR, реклама

Издательство: John Wiley & Sons Limited (USD)

ISBN: John Wiley & Sons Limited (USD)

Тип: book

Описание: The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Inc

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