Автор: Philip Kotler
Название: Kellogg on Marketing
Категория: Бизнес-Книги/Маркетинг, PR, реклама
Издательство: John Wiley & Sons Limited (USD)
ISBN: John Wiley & Sons Limited (USD)
Тип: book
Описание: The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Inc
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