Автор: John Hallward
Название: Gimme! The Human Nature of Successful Marketing
Категория: Бизнес-Книги/Маркетинг, PR, реклама
Издательство: John Wiley & Sons Limited (USD)
ISBN: John Wiley & Sons Limited (USD)
Тип: book
Описание: In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consum
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