Автор: Troy Waugh
Название: 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms
Категория: Бизнес-Книги/Маркетинг, PR, реклама
Издательство: John Wiley & Sons Limited (USD)
ISBN: John Wiley & Sons Limited (USD)
Тип: book
Описание: "Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help o
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